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While most business owners (78%) say they have the necessary resources to serve and retain customers, they may not be investing where consumers need them to.1
Forrester Consulting conducted extensive research on behalf of PayPal for the Evolution of Commerce program, seeking to understand how merchants and consumers across the US, UK, France, Germany and Australia are responding to current macroeconomic conditions.
Join Forrester Consulting VP Data Analyst Sucharita Kodali for insights into what businesses believe consumers want in the shopping experience, and what consumers are really prioritizing.
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