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Small BusinessCommerce

Starting an online business

Mar 31, 2023

Whether you're starting your first company or moving an existing one onto the web, it's important to understand the ins and outs of building an online business.

AuthorPayPal Editorial Staff
Small BusinessCommerce
How to write a business plan
AuthorPayPal Editorial Staff
Aug 23, 2023Article
Small BusinessMarketing

How to Create a Marketing Strategy for Your Business

May 22, 2023

Having a marketing strategy in place can be essential for outlining both the short- and long-term vision of your business, as well as encouraging benefits such as a healthier bottom line, better customer relationships, and driving ROI. It’s far more than just a plan for your approach to advertising and sales, and should be a clear and consistent aspect of your overall business plan.

AuthorPayPal Editorial Staff

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