Omnichannel Strategy

Innovate your business with integrated omnichannel strategies, reports and trends that can help you deliver a frictio...

Small Business Enterprise All

Three people sitting around a table covered with papers illustrating how to connect design with user journey mapping

Small BusinessCommerce

Your guide to creating a multi-channel selling strategy

Feb 11, 2025

Gone are the days when brands relied on just one channel to sell their products, such as a physical store, a mail-order catalog, or a home shopping TV network. Today, multi-channel selling has become a necessity. Modern shoppers are creatures of convenience—they expect to browse, shop, and purchase wherever and whenever it suits them, whether that’s through a website, a social media platform, or an in-store experience.

9 mins read

AuthorPayPal Editorial Staff

Clothing store businesswoman uses tablet computer and talks to visual merchandising specialist.

EnterpriseCommerce

Making unified commerce a reality

Aug 31, 2023

Customers expect increasingly seamless, flexible shopping experiences – and they decide when, how, and where they will engage with businesses. A solid reflection of this is the surging demand from businesses that want to provide capabilities around “endless aisles,” cards on file, card-linked loyalty, streamlined reconciliation, custom prompts for customer engagement, and offline processing. The desire for control and convenience isn’t just a trend. It’s a clear indicator of the evolving commerce landscape.

3 mins read

AuthorAshtynn BaltimoreProduct Marketing Manager