The online food delivery world is experiencing a digital shift, with everyday chores and activities being completed with the help of apps and online platforms.
In our busy day-to-day lives, we’re finding that what used to need getting into a car and driving to a store can now be ordered and paid for through an app with the swipe of a finger. This is especially true with online food delivery and grocery services.
Over the past several years, we’ve seen the rise of options like buy online, pick-up in-store (BOPIS), meal kits, and replacement shopper services that deliver meals and groceries right to our doorsteps.
To help illustrate this new online food delivery-based landscape, we can look at the current state of online grocery shopping.
Due to increased e-commerce across almost all retail sectors, online food delivery is rapidly increasing for many shoppers and diners across the United States.
Companies must reach shoppers where they are and cater to their preferences. There’s no doubt that online food delivery services are gaining popularity, creating opportunities for the food and grocery sectors to deliver directly to their customers.
Change is never easy — knowing what to invest in, and when, can be challenging when balancing immediate needs and long-term success. As the industry evolves, grocers need commerce solutions that scale and grow with their business. Offering more preferred payment options can help reduce cart abandonment and drive customer conversion, making for happier shoppers using online food delivery and grocery services.
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