Business Analytics

Whether you’re selling on a website or a marketplace, we’ll help you track important business performance metrics and...

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Small BusinessOperations
How to track expenses for small businesses
AuthorPayPal Editorial Staff
Feb 3, 2025Article3 mins read
Small BusinessOperations
25 sales KPIs you should be tracking: The importance of metrics for performance
AuthorPayPal Editorial Staff
Feb 3, 2025Article4 mins read
Small BusinessOperations
Measuring online success: KPIs and metrics to consider
AuthorPayPal Editorial Staff
Mar 24, 2024Article7 mins read
Small BusinessOperations
Measuring online engagement: An introduction to customer engagement metrics
AuthorPayPal Editorial Staff
Feb 26, 2024Article5 mins read
Small BusinessOperations
Understanding fixed costs in a business
AuthorPayPal Editorial Staff
Feb 11, 2024Article2 mins read
Small BusinessOperations
How to master sales forecasting
AuthorPayPal Editorial Staff
Dec 28, 2023Article7 mins read
Small BusinessOperations
What is cost of goods sold (COGS) and how to calculate it
AuthorPayPal Editorial Staff
May 22, 2023Article5 mins read
Small BusinessOperations
How to evaluate business analytics data and seasonal performance
AuthorPayPal Editorial Staff
Aug 24, 2022Article4 mins read

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