Why all businesses should understand the emerging science of customer values

According to David Allison, author and founder of The Valuegraphics Database, what we value determines everything we do.

"Whether we are conscious of it or not, the majority of decisions we make are rooted in our core human values," he said at a recent virtual event sponsored by PayPal.

Understanding how people's values drive decision making was the main focus of the webinar enttitled: How Delivering Against Consumer Core Values Will Help Drive Business Growth.

Allison, along with panel moderator Jason Test, vice president, digital and in-store commerce at PayPal, and Blaine LaBron, vice president of digital commerce and technology at Pressed explored the emerging science of customer values and how to get to know what your customers care about most, and design an experience that caters to their desires.

Watch the webinar to discover how to understand, and tap into, customer values.