Why all businesses should understand the emerging science of customer values

According to David Allison, author and founder of The Valuegraphics Database, what we value determines everything we do.

"Whether we are conscious of it or not, the majority of decisions we make are rooted in our core human values," he said at a recent virtual event sponsored by PayPal.

Understanding how people's values drive decision making was the main focus of the webinar enttitled: How Delivering Against Consumer Core Values Will Help Drive Business Growth.

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