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Merchants aren’t debating whether agentic commerce will matter. The question is how agentic commerce actually works at scale, and what it means for your business when purchases happen inside AI experiences you may not own. That’s where many businesses get stuck.
For most merchants, the digital storefront has been easy to define. It’s the website. Maybe the app. In some cases, a marketplace listing layered on top. However customers arrived, they eventually landed somewhere the merchant controlled.