Cart abandonment remains a significant cause of stress for just about every online business — from the smallest storefront to the largest mega-retailer. Nowadays, abandonment rates can be as high as 70%1, and that number jumps to more than 80% for shoppers browsing on mobile devices.2
So why do shoppers fail to complete transactions? Sometimes it boils down to trust. In fact, a lack of trust in a site and its ability to securely handle credit card and other sensitive information accounts for nearly 20% of all checkout abandonment.1
The good news is there are several steps you can take to gain customers’ trust:
In today's competitive digital world, consumers have access to more products and services than ever — so customer trust is critical.
Discover more strategies for building trust as an ecommerce business.
In partnership with three expert business owners, the PayPal Bootcamp includes practical checklists and a short video loaded with tips to help take your business to the next level.