Commerce

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Small business owner preparing a batch of beauty products for shipping

Small BusinessCommerce

Shipping strategies: How to choose the right one for small business

Free or next-day shipping? Sustainable packaging or same-day delivery? For e-commerce businesses, these are more than just operational choices. They're strategic tradeoffs that can shape consumer perception, profitability, and long-term growth. Having fantastic products and marketing isn’t enough to guarantee your business’s success—you also need smart shipping strategies that deliver orders quickly, safely, and affordably. The right approach can help keep shipping costs manageable while exceeding customer expectations.

AuthorPayPal Editorial Staff

Clothing store businesswoman uses tablet computer and talks to visual merchandising specialist.

EnterpriseCommerce

What is unified commerce? Tips + benefits for your business

Unified commerce allows businesses to integrate their sales channels, business data, and other key information into one unified system. The goal is to simplify customer support and better understand how the business is performing at any point in time.

AuthorAshtynn BaltimoreProduct Marketing Manager

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Small BusinessCommerce

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