Marketing

Learn how to leverage proven business marketing tactics that attract, convert, and drive loyalty....

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Two female colleagues in a glass office working together and looking at a shared laptop

EnterpriseMarketing

Decoding customer values: A comprehensive report on what matters most to your shoppers

By adding a human layer to numbers-based demographics, businesses can connect with customers on a more meaningful level and redefine their relationship with them. PayPal conducted a survey with global users to better understand what they value and how those values impact their purchase decisions.

AuthorPayPal Editorial Staff

woman sitting at night in an office in front of her computer thinking with tons of other office lights from different buildings illuminating the window.

Small BusinessMarketing

Unlocking the benefits of Gen AI design prompts for growing businesses

With generative AI (Gen AI) more accessible than ever, using it for marketing visuals has become an enticing option for business owners. This is especially the case for those without the time, resources, or staff to develop their own content — from websites and online promotions, to social posts and print marketing. Gen AI tools can help growing businesses stretch their creativity, transforming big and small ideas alike into powerful imagery that matches their aesthetic vision while communicating the voice of their brand.

EnterpriseMarketing

Starting the journey towards long-term customer growth

AuthorPayPal Editorial Staff

Oct 25, 2023Article5 mins read

Small BusinessMarketing

What is the average open rate for email marketing and how can you increase it?

AuthorPayPal Editorial Staff

Sep 20, 2024Article5 mins read

Small BusinessMarketing

What is customer segmentation: Guide to targeted marketing strategies

AuthorPayPal Editorial Staff

Sep 9, 2024Article5 mins read

EnterpriseMarketing

Winning back customers: Strategies for re-engagement

AuthorPayPal Editorial Staff

Sep 9, 2024Article3 mins read

EnterpriseMarketing

Help reduce customer acquisition costs with PayPal

AuthorPayPal Editorial Staff

Sep 1, 2024Article5 mins read

Small BusinessMarketing

The importance of rewarding new customers to build lasting loyalty

AuthorPayPal Editorial Staff

Aug 8, 2024Article3 mins read

EnterpriseMarketing

Consumer buying behavior and its effect on e-commerce conversion rates

AuthorPayPal Editorial Staff

Jul 1, 2024Article4 mins read

Small BusinessMarketing

Upselling and cross-selling strategies to help boost revenue

AuthorPayPal Editorial Staff

Jun 20, 2024Article9 mins read

Small BusinessMarketing

How to promote your business on social media

AuthorPayPal Editorial Staff

Jun 17, 2024Article10 mins read

EnterpriseMarketing

Launching a cashback loyalty program to maximize customer engagement

AuthorPayPal Editorial Staff

May 13, 2024Article5 mins read

Small BusinessMarketing

How to sell on Facebook Marketplace: A guide for businesses

AuthorPayPal Editorial Staff

May 2, 2024Article7 mins read

Small BusinessMarketing

Product page optimization 101

AuthorPayPal Editorial Staff

Apr 28, 2024Article5 mins read

EnterpriseMarketing

The psychology of rewards and why you should leverage them

AuthorPayPal Editorial Staff

Apr 18, 2024Article5 mins read

Small BusinessMarketing

Understanding the differences between Millennials and Gen Z and how to appeal to both

AuthorPayPal Editorial Staff

Mar 26, 2024Article5 mins read

Small BusinessMarketing

How to market to Gen Z by appealing to what matters most to them

AuthorPayPal Editorial Staff

Mar 25, 2024Article5 mins read

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